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She is director of global marketing and brand development.
»He declined to give specifics about the brand development programme but said, ""We're always looking for new products to add.""
Financial and business terms. 2012.
Brand Development Index — or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 50 year old s). It is a measure of the relative sales strength of a given brand in a specific market area.Brand Development Index or (BDI)… … Wikipedia
brand development index — ➔ index1 * * * Brand Development Index UK US noun [S] ► MARKETING BDI(Cf. ↑BDI) … Financial and business terms
brand development index — /ˌbrænd dɪ veləpmənt ɪnˌdeks/ noun an index that compares the percentage of a brand’s total sales in a given market to the percentage of the total population in the market. Abbr BDI … Marketing dictionary in english
Red Deluxe Brand Development — is an independent brand development and advertising agency. The firm is noted both for its work [ [http://www.allbusiness.com/marketing advertising/4201232 1.html Shirk Attack, ADWEEK] ] [ [http://www.commerce.commarts.com/shop/detail.asp?prod=ISS… … Wikipedia
development — de‧vel‧op‧ment [dɪˈveləpmənt] noun 1. [uncountable] the growth or improvement of something, so that it becomes bigger or more advanced: • promises of economic development and thousands of new jobs • development of the hand held dictionary market… … Financial and business terms
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand Potential Index (BPI) — The correlation between a given brand s market development index and its brand development index for a specific market or geographic area. The Brand Potential Index (BPI) compares actual and potential customers within a market area to the… … Investment dictionary
brand building — / brænd ˌbɪldɪŋ/, brand development / brænd dɪˌveləpmənt/ noun the expansion of the total awareness and sales of a brand in a given market … Marketing dictionary in english
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by … Wikipedia
